April 20, 2009
How Difficult is Multi Level Marketing Sponsoring?
One question often asked about Multi Level Marketing is "Do I need to know and enroll to be successful?"
A reply from a number of upline sponsors typically is something similar to the following…
"No, you can build up a significant residual income and become very successful in Multi Level Marketing by Sponsoring just one person every month or so.
These people don't have to come from people you already know. Think about how many people you run into everyday in your normal day to day activities!
Try this: sit down with a pen and a sheet of paper and make a list of the names of EVERYONE you know, have known, have done business with, etc. You will be astounded by %how many% people you are able to list.
Surely not all these people will join your Multi Level Marketing business, however, you can still be very successful if only one in a hundred elects to join. Statistics show that if one out of every hundred people you contact about joining your business, does so, it will be sufficient to make your car payment, another one will make your house payment, and one more will retire you!
So, three out of every one hundred isn't all that bad! Also, keep in mind that the people on your list also know others, and will frequently refer you to others that may be interested in joining your program!"
Have you ever been turned down 97 times? That is a lot of rejection. And initially these rejections come from people you know, so the rejection is even harder. Most people will not last that long.
How many people do you know who can go out and face 100 people they know and get turned away by 97 of them and just continue to keep plugging along trying to recruit or sell products to an or hostile market?
If you are fortunate enough to enroll an established "heavy hitter" from another Multi Level Marketing company who brings along his existing downline with him, then the above answer can be technically true depending upon your company's compensation plan.
However, the odds of you recruiting a "heavy hitter" who goes out and creates a large downline below you when you only enroll "one person every month or two," is extremely unlikely.
So what should you do if you don't want to face massive rejection and you are not going to be fortunate enough to land a "heavy hitter" early in your Multi Level Marketing career?
If you don't desire to be a member of the NFL (No Friends Left) club, then I would suggest not pursuing your friends and family, everyone you know, or anyone within 30 feet as many upline sponsors instruct you to. No matter what they say, everyone is not your market. Instead your target market is people who are specifically interested in starting a home-based business, earning extra money, are already members of some Multi Level Marketing company or are interested joining a Multi Level Marketing program. Now the solution is to get them to come to you and then, using a soft sell approach instead of the traditional hard sell, recruit them into your business.
"OK, so just how do I go about accomplishing that?", you ask.
You can achieve this by offering your target market a free report or funded proposal relevant to your niche and building your mailing or emailing (preferable) list. Then using this list, you build a relationship with the members of your list by providing them useful information and becoming an authority figure in their eyes. This is known as relationship marketing.
If your market has been correctly identified, you will soon find that prospects will call you searching for guidance and asking how to enroll in your program.
To read more about funded proposals, free reports, and relationship marketing and how you can use them in your sponsoring efforts, click the links in the resource box below.
George Dodge believes relationship marketing to be superior to all other Multi Level Marketing recruiting methods. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective Multi Level Marketing Recruiting methods made available with the use of the Internet.
Filed under Lead Generation, MLM Sponsoring, network marketing by Stan
